Your AI is learning your business. Keep what it learns.
Every week your AI picks up more of how your business actually works: who approves what, which clients pay late, what you decided and why. Today that learning lives inside one vendor's assistant, and you lose it the day you switch. Forthold keeps it in a record you own, readable by Raven, Claude or ChatGPT.
Why AI keeps giving you generic answers
Most small business owners have now tried AI tools, but many say it has not saved them real time, and the reason they give most often is that the output was too generic for their business.
That is not a model problem. It is a context problem. And the context your AI does build up belongs to whoever runs it.
of owners who tried AI say it did not save them real time, mostly because output was too generic.
HeyBRB, March 2026of UK SMEs now actively use AI, up from 35% a year earlier.
British Chambers of Commerce, March 2026of small business owners name security and privacy as their top concern about AI.
Simply Business, 2026The longer you use one assistant, the harder it is to leave
Every lesson it learns about your business makes it more useful, and makes switching more expensive. The trap is not the tool. It is what the tool has learned.
When you switch AI, what does your business forget?It belongs to them
What your assistant learns becomes part of their product, not part of your business.
Switching costs you all of it
Move to a better assistant and months of learned context stay behind.
It only knows what was typed
Not the call, the meeting or the handshake that actually decided things.
It ends when they decide
Products are bought, changed and shut down. What they learned goes with them.
One record of the business. Any AI you like.
Decisions, client conversations and supplier terms, captured from the phone you carry and held in one place you own. Use Raven, Claude, ChatGPT or all three, and change your mind next year without losing a thing.
Specific answers
Ask about a client, a supplier or a decision and get an answer grounded in what actually happened.
Switch AI, keep the learning
The record is separate from every assistant, ours included. Change from one to another and your business keeps everything it learned.
Off the screen, too
The call from the car, the meeting at a client's office, the decision over coffee. Forthold captures from the phone you carry, not just the screen you sit at.
Never read by us
We never read, train on or sell your commercial conversations: our contract forbids it. EnclaveA tier we plan to offer later. Your record will be opened only inside verified hardware, so even we will not be able to read it., coming later, will make it impossible.
For agencies and consultancies
Context for every client
Each client's history in your record, rather than scattered across inboxes and one assistant's memory.
Shared across a teamcoming
Records shared between colleagues, and kept by the business when people move on, are on our roadmap, not yet in the product.
Keep what your AI learns.
Forthold is in private testing with a small group of owners.